Development Of Milk And Dairy Sector In Georgia Marketing Essay

Improvement Of Milk And Dairy Sector In Georgia Marketing Essay The reason for the examination was to distinguish the snag and hindrances which demoralize milk and dairy part in Georgia. Through meetings with experienced individuals in this field and profound research, the fundamental issues will be discovered. First I characterize the present circumstance in Georgia including Georgian types of bovines, associations and ventures engaged with this area and the assessment of experienced individuals about current circumstance. I assembled data from Danish, Swiss, Indian and American dairy division reports, which gave the helped me to recognize what vital components of fruitful milk area needs Georgia. Toward the finish of the examination usage and most ideal proposals and will be advertised. Presentation It has been quite a while since milk turned into an ordinary item for people. Today milk is devoured by numerous individuals in their regular day to day existences and milk creation is high so as to fulfill request. Milk is high in healthy benefit; it is an extraordinary wellspring of fundamental Vitamins that are essential to the human life form. Numerous dairy items are produced using milk, for example, spread, dessert, cheddar, curds, enhanced milk beverages, yogurt, and cream, etc. Georgia faces a few issues with milk creation. The neighborhood new milk is accessible just occasionally (from April till October), in Winter just imported powdered milk from Ukraine or Belarus is open. Another issue is degeneration of pure breed dairy animals; they are blended in with neighborhood crossbreed cows, which brings about less efficiency. Dairy animals in Georgia typically produce a few tones of milk in a year, correlation with European bovines it is twice more modest number. Georgia has an extraordinary potential to thrive this segment, however it isn't utilized appropriately. Some venture, administrative principles and backing from remote associations and Ministry of Agriculture is important to fathom the deterrents and create milk creation part in Georgia. Numerous association are engaged with grow the dairy segment and furthermore couple of ventures happen, all together offer help to nearby milk makers. FROM FARM TO TABLE 1.1 Cows and lactation process Cows, our principle wellspring of milk, produce around four to seven tons of milk every year. The amount of milk delivered by a dairy animals relies upon its weight and its eating regimen. Generally a dairy animals loads from 380 to 720 kilograms and produces multiple times its weight of milk every year. A standard dairy animals eats around 770 kilograms of grain, 1 200 kilograms of grass and feed, 2 800 kilograms of silage and beverages around eight gallons of water each day. Ordinary a cow needs to eat multiple kilograms of feed and grain which contain fundamental minerals, nutrients and corn. So as to create a high amount of milk, a cow must drink water. Ranchers utilize extraordinary draining machines twice in a day. It is important for each bovine to get drained on the grounds that once their udders are full they begin to feel awkward. Milk must be refrigerated after so as to keep it new. Milk makers keep milk refrigerated roughly one to two days after which it is stacked on trucks. Extraordinary trucks take it to the industrial facility where it is prepared. This is the place milk is separated into cream and skim milk and is normalized by the fat substance. Milk is conveyed to the production line from various homesteads and along these lines levels of fat shift. The way toward separating the milk by the measure of fat is called normalization. The degree of fat decides the estimation of the milk and consequently the pay of the rancher. So as to improv e the healthy benefit of milk, processing plants include Vitamin D and Vitamin A (useful for solid teeth and bones). This procedure is called fortress. The following stage is bundling and conveying the milk to stores, where it is additionally kept in the fridges to keep it new and cool. At that point milk must be sanitized to execute and expel the destructive microorganisms. This is finished by warming it to more than 70 (Celsius) degrees and following 15 seconds out of nowhere cooling it to 2-3 Celsius, which is its typical putting away temperature. After sanitization and cooling, milk experiences a procedure called homogenization, where milk is constrained through minuscule openings under high tension. The homogenization procedure is fundamental for separating the greasy drops of cream, so every globule of milk will have a similar degree of cream and the cream won't drift on the highest point of the milk. This entire activity from normalization to purification is called preparing. Milk makers ordinarily test milk for its water level, fat substance and the level of microorganisms. Water for the most part isn't added to drain. In any case, in some cases it happens that water from hardware is blended in with milk by some coincidence. The nature of milk is dictated by preparing and furthermore on the food admission of the dairy animals. The amount, quality and kind of the milk rely upon the food which is eaten by the bovine. The fundamental parts of milk are 87% water, 4% lipid, 5% lactose (starch), 3.3% protein and 0.7% minerals. Yet, these numbers can fluctuate contingent upon the dairy animals breed, its eating routine and the period of lactation. In spite of the fact that degrees of segments fluctuate in milks, various types of milk can be put away together in similar tanks. 1.2 Milk process model (Based on Cornell University model) 1.3 Condition of lactation Until lactation the rancher needs to ensure that the udder, the flanks and the nipples of the milk creating animal are perfect. Her udder must be washed and rubbed with a warm cleanser sanitizer arrangement. To diminish infectivity, the primary progression of milk from every nipple must be isolated from different surges of milk since this stream incorporates all the living beings that entered the nipple while it was opening. It is risky, when the creating creature has a contaminated udder, it may hold various, possibly hurtful, life forms. In such a case, it is likely, that there will be hurtful infections. One of the most perilous illnesses is called Mastitis, which can include various living beings in milk. Ranchers need to give cautious consideration that the dairy animals is drained until the udder is vacant in such a case that some milk stays in the udder it will ruin. Milk ordinarily ruins when microorganisms create poisonous and corrupted proteins, fat of milk and starches. The rancher or the individual answerable for lactation of the milk creating animal must be healthy condition. Hands must be washed cautiously with unique bactericidal arrangement and the nails must be avoided soil. They must have a perfect cloth, a careful cover and wear flawless and clean outfits. Following convention is required so as to keep milk from pandemics and destructive illnesses, for the individual or the rancher might be transporter of such contaminations or infections. The primary milk infections are brucellosis, tuberculosis and Q fever. Anyway there are additionally other, rare, microbes and illnesses found in milk, for example, pneumonia, toxoplasmosis, streptococcal diseases, and Bacillus anthracis, etc. 1.4 Milk Powder Powder can be fabricated from milk which has any longer lifecycle than new milk does. The powder fabricating process comprises of taking away water from milk at the most minimal conceivable expense under severe cleanliness settings. The 87 percent of water which milk contains is expelled by bubbling it at low temperature and holding it under diminished tension. Around thirteen kilograms of milk powder can be delivered one hundred liters of milk. So as to sell milk, it must be blended in with water. Like ordinary milk, exchanged milk powder must be refrigerated so as to keep it new. One of the fundamental reasons why powder is fabricated is the simplicity of mass transportation. It is likewise less expensive than new milk. New milk can't be shipped effectively for significant distances. For instance, if in Georgia there is a deficiency of milk; neighboring nations (Ukraine or Belarus) don't send out new milk since it ruins effectively during transportation. It is evident for everybody , that new milk tastes preferred and is more advantageous over powdered milk. The degree of fat in powdered milk is just about zero and it may not be strengthened with Vitamin D and Vitamin A. GEORGIA 2.1 Current circumstance in Georgia In 1993, the number of inhabitants in the region directly heavily influenced by the Georgian Government was some 4.8â million. In 2005, the number had diminished to under 4.3â million, however the abatement in populace has not influenced the urban and provincial zones similarly. The decline in the country populace was just exactly 100,000 individuals, 20% of the all out abatement and not exactly 50% of what might have been normal. One reason for this is the point at which the economy fell and positions were lost, numerous Georgians came back to their unique country zones and occupied with agribusiness as an endurance technique. Georgia is a precipitous nation wherein the advancement of domesticated animals creation began some time in the past. It has consistently been a significant piece of the horticulture division and of the national economy as a rule. Ranchers raised dairy cattle, pigs and chicken in the swamps, while in the good countries sheep ranches were the significant wellspring of pay for some family units. The change has fundamentally influenced the domesticated animals part in Georgia. During the social turmoil in 1992-93 the quantity of domesticated animals forcefully diminished. These numbers started to increment after 1995. Means ranchers enhance their creation. They generally own milk creating cows, pigs and a couple of chickens. Milk, meat and eggs are created for both home utilization and available to be purchased. The every day money pay of provincial family units generally relies upon the offer of animals items, particularly milk, cheddar and meat. The enthusiasm of specific organization s in the private area in animals creation has expanded in the course of recent years which has expanded the utilization of feed crops in Georgia, particularly maize and grain. A quick increment in maize creation following Georgias land privatization strategies in the mid-1990s is an immediate aftereffect of the private areas enthusiasm for animals. 2.2 Herds of dairy animals in Georgia

Judgement

To judge is a dubious substance of information without an experience. Model: I may state that â€Å"he† is â€Å"intelligent† and another person additionally said â€Å"he is intelligent†. This judgment ought to be given by a qualifier to decide the Judgment.The utilization of: â€Å"he† as pronoun/subject â€Å"Is† as action word â€Å"Intelligent as predicate Thus the Judgment Is additionally the outflow of the way that the subject has a place with the expansion of the predicate Judgment doesn't simply communicate the appreciation of the subject by methods for a predicate yet numerous Judgments need an experience In a demonstration of â€Å"knowing†. In the model: â€Å"Peter is mortal†, â€Å"Peter is intelligent† - it demonstrated numerous decisions to communicate the experience. In the model â€Å"Peter is Peters - this shows ambiguity .This shows TAUTOLOGY-is an approach to communicate something by rehashing or saying it in an alternate manner THE VERBAL copula â€Å"IS† The judgment isn't just an evisceration of the experience which is information. Model: â€Å"This is substantial' The JUDGMENT, accordingly, not just communicates the subject's appreciation in an idea, yet additionally puts the subject under the predicates expansion and furthermore, proclaims that the subject and the predicate are indistinguishable in the end of the experience In Mathematical Expression: Line A = Line B doesn't imply that it's anything but a Judgment.Mathematical articulations are likewise Judgment through recipe. Each judgment , anyway expresses a character. Sort of â€Å"Translations† is important to uncover the affirmation of personality contained In numerical proclamations. Judgment By Telescopically From Webster Dictionary: To Judge is an unclear substance of information without an experience. Model: I may state that â€Å"he† is â€Å"intelligent† and another person additionally s aid â€Å"he is intelligent†.This Judgment â€Å"is† as action word â€Å"intelligent as predicate Thus the Judgment is likewise the declaration of the way that the subject has a place with the kill however numerous Judgments need an experience in a demonstration of â€Å"knowing†. In the model: â€Å"Peter is mortal†, â€Å"Peter is intelligent† - it demonstrated numerous Judgments to communicate the experience. In the model â€Å"Peter is Peter† - this shows dubiousness . This The Judgment isn't just a dismantling of the experience which is information. Scientific articulations are likewise Judgment through equation. Each Judgment , Kind of â€Å"Translations† is important to uncover the assertion of personality contained in

MindMeister Wins Best Teaching and Learning Site Award

MindMeister Wins Best Teaching and Learning Site Award The American Association of School Librarians (AASL) has just named MindMeister as one of the Top 25 Web sites for Teaching and Learning, and naturally, were chuffed about the news. The list is a new resource honoring the top twenty-five Internet sites for enhancing learning and curriculum development and is considered the best of the best by AASL. Nice ?? The Top 25 Web sites for Teaching and Learning were named so because they foster the qualities of innovation, creativity, active participation and collaboration. Other Web sites honored include: Diigo; Facebook; Google Reader; Ning; Second Life; Skype; Twitter; Wikispaces; Wordle; and Zoho. You can find more details about the award on the AASL website, and heres a link to our press release. P.S. I know we don’t deserve an award for timely delivery of our iPhone app so please don’t comment on this â€" the app is scheduled to be submitted to the AppStore this week… Introduce Mind Mapping in Your Classroom Try MindMeister

Philosophical Theories Ideas

Serial Killer Ted Bundy - 1492 Words

In the late sixties and seventies, a feared serial killer, Ted Bundy, disseminated terror throughout the United States. He was connected to at least thirty-six murders, although some believed he had committed more than one hundred murders. Bundy confessed to killing thirty women in seven states before his execution by electric chair on January 24, 1989. Ted Bundy appeared as a successful and an attractive gentleman, who seemed to have a lot going for him. Nevertheless, ingrained was the heart of a serial killer! Ted Bundy was a psychopath; proving that the lines between sanity and insanity are thin; however, in the case of Bundy, it was on the edge of non-existence. Ann Rule describes Ted Bundy as a clean-cut kid with predatory cravings that characterize the most primitive vision of social Darwinism; supporting a practice that hoards his fortunes in human trophies. He is the compelling extreme of a system of accumulation. Without fate and God; within a very flimsy world tied togethe r by a fragile web of coincidences; when having the sense that survival of the fittest is all that he had left. As a chronic sexual predator, Bundy crossed a line in which he could never step back to the other side, and he didn’t want to. Bundy considered himself to be an amateur and impulsive killer in his early years, and then moved into what he considered to be â€Å"The Ultimate Predator!† Ted Bundy appeared to grow up in healthy household, with supportive family members;Show MoreRelatedThe Serial Killers : Ted Bundy1438 Words   |  6 PagesTed Bundy, also known as the campus killer, is one of the United States top known serial killers. This twisted man assaulted and murdered many young girls during the 1970s. Bundy captured his victims by his charismatic and handsome and would win their trust by traits he had. He would act injured or as an authority figure before he murdered and assaulted his victims. After the girls died, Bundy would visit the bodies’ ho urs later and do sexual things to the corpse until animals would finish the girlRead MoreTed Bundy : A Serial Killer Essay895 Words   |  4 PagesTed Bundy Theodore Robert Cowell, known as Ted Bundy, is one of the most famous serial killers in US history. He was born on November 24, 1946, to Eleanor Louise Cowell, known as Louise. Louise was ostracized by those around her because she was single and pregnant. Louise traveled from Philadelphia to a home for unwed mothers in Burlington, Vermont, to give birth to Ted. In 1950, Louise and Ted moved to Tacoma, Washington, to stay with her uncle Jack, a man of whose education and intelligence TedRead MoreSerial Killers : Ted Bundy2109 Words   |  9 Pages Ted Bundy By Kim LaShomb Criminal Psychology Theodore Robert Cowell, aka â€Å"Ted Bundy† is one of the most well known serial killers in United States history. His reign of terror went on from 1974- 1978 when he was arrested and charged with numerous crimes. These crimes include first degree murder, kidnapping, rape, sodomy, unlawful sex with corpses, resisting arrest, and the list goes on from there. It was said that he had over 300 victims, but he wouldRead MoreTed Bundy : A Serial Killer2536 Words   |  11 PagesTed Bundy is one of the most famous serial killers in United States History. There are many theories behind what made him become a serial killer. Many believe he was born that way, with a darkness inside of him to which he could not control. Others believe he is a victim of circumstance and had no chance from the very beginning of life. Ted killed fourteen plus women and girls, his earliest victim thought to be when he was just fifteen years old, with only one known survivor. I believe Ted madeRead Mo reTed Bundy: Unlikely Serial Killer1415 Words   |  6 PagesTed Bundy: Unlikely Serial Killer Americans were shocked in the 1970s when authorities began reporting a string of disappearances of young women from Washington, Colorado, Utah, Idaho, Florida and Oregon. The man behind these crimes was Theodore (Ted) Bundy. Many people still consider him to be one of the most notorious serial killers of all time and was once one of the FBI’s most wanted. He was officially tied to 36 murders, however he is believed to have committed more than one hundred. TheRead MoreTed Bundy : The American Serial Killer Essay2285 Words   |  10 PagesTed Bundy is known as the American serial killer, rapist, and a necrophilia (a person who has sex or is sexually attracted to the dead or a corpse) that murdered young women during the 1970s. He confessed to 30 homicides, committed in seven different states between 1974 and 1978. He has been connected to at least 36 murders, but is thought he could be responsible for about a hundred or more. Theodore Robert Bundy was born Theodore Robert Cowell born on November 24, 1946, in Burlington, VermontRead MorePersonality Analysis Of Serial Killer : Ted Bundy2153 Words   |  9 PagesPersonality Analysis of a Serial Killer: Ted Bundy Described as â€Å"THE execution† (Lyons Trei, 1989, p. Ia) serial killer and rapist Ted Bundy was put to death by the State of Florida at 7.16 A.M. January 24, 1989. During his life he had been convicted of the 1978 rape and murder of a 12 year old, Kimberly Leach in Lack City; and the death of Lisa Levy and Margaret Bowman, sorority sisters at Florida State University. Just two days before his execution Bundy also admitted to killing a number ofRead More Ted Bundy was a brutal serial killer Essay611 Words   |  3 PagesFebruary, 1989 p. 44-51. Gerdes, Louise. Serial Killers. San Diego: Greenhaven Press Inc.2000. Knappaman, Edward W. Great American Trials. Detroit: New England Publishing, Associates, Inc. 1994. Ted Bundy was a brutal serial killer. He was also very charming and handsome to the ladies, which made it easier to prey on them. He admitted to killing over twenty people just before his execution. Many families were relieved when he was finally executed. Ted Bundy thought of himself as very smart, becauseRead MoreSearching for Answers to a Serial Killer, Ted Bundy Essay1162 Words   |  5 Pagestake you on a journey. You will learn who â€Å"Ted Bundy† is and why he chose to live a double life. Ted was a special individual who only killed women he had a soft spot for them. Ted Bundy was like a tiger in the wild and women was his prey. When he went out he always went for vulnerable women. Ted would sweet talk them until they trusted him then he would wait until their alone and he would kill them. In the following paragraphs you will learn about Ted Bundy’s past where he came from, what type ofRead MoreTed Bundy And Charles Manson : The Characteristics Of Serial Killers And Mass Murderers1550 Words   |  7 PagesSo what causes someone to kill? Are serial killers and mass murderers more of a product of their own upbringing and environment or of delusional thoughts from a chemical imbalance? Someone who kills is an obses sed individual who lacks a conscience and who has no remorse. All the known characteristics of someone who kills point to something beyond our comprehension. Ted Bundy and Charles Manson are both infamous in the world of criminal history. Not all killers are the same: they may have grown up

Human and New Surgical Tools Free Essays

Countless inventions have improved the quality of human life and made previously inconceivable notions possible. In some cases (such as the washing machine), they reduce the drudgery of day-to-day tasks. In others (such as the motion picture), they allow people to engage in new forms of artistic expression. We will write a custom essay sample on Human and New Surgical Tools or any similar topic only for you Order Now Many inventions actually save human lives, such as new surgical tools and medical vaccines. With the science scientist invented the computer now everywhere we need and we are using computers, computers become a friendly in our nature that we can do anything from echnologies so I want to conclude that science is a boon not a bane if we use in a proper way. Science has invented marvellous machines and discovered energies that run these machines to take the drudgery out of man’s work. By doing much of his work and doing it fast, machines have provided man with a lot of leisure. The rosy dream of an easy and luxurious life has come true for him. Distance has been conquered. Modern means of transport and communication have made the Modern means of transport and communication has made the world a global village. Men nd things and news and views can go around the globe today with lightening speed. Internet has brought people of the world together and brought about a revolution in the fields of information and communication. Man has already landed on the moon and man- made satellites have made voyages through the solar system. Our life has become healthier and longer. Modern hygiene, sanitation, medicine and surgery are conquering more and more physical and mental illness with each passing day. We now know and experience the Joys of good health and longevity. Through the inema, the radio, the tape recorder, the TV and the video, science has worked wonders in the fields of education and entertainment. Though we welcome these blessings of science, we have to consider the other side of the picture also. Man has not been able to face the problems created by the inventions of science and to stop the misuse or harmful consequences of scientific inventions. Factories have polluted the water and the atmosphere. They have caused noise pollution. Industrialization has led to slums in which human beings live a degraded life in the midst of filth and qualor. We have allowed science to master us instead of keeping it our servant. Medical inventions have, led to the pollution explosion and the consequent miseries. Again, science has put in our hands terrible weapons such as the nuclear bombs, the guided missiles and the means of chemicals and biological warfare. We are in danger of destroying ourselves with these monstrous means that ironically are our own creations. Rightly used science can bring heaven on earth. Wrongly used, it can turn this earth into hell. How to cite Human and New Surgical Tools, Papers

Significance of Death, Fear, and Deceit in Things Fall Apart Essay Example

Significance of Death, Fear, and Deceit in Things Fall Apart Paper Significance of Death, Fear, and Deceit in Things Fall Apart and Poisonwood Bible The theme of a novel is the driving force of a book. Even if the author doesnt identify an intended theme, the process is directed by a controlling idea. In both novels (Kingsolver) and (Achebe) illustrates this very well, which corresponds with the conflicts that defines each character. The results of conflict can lead to a persons death, insights fear, and enable deception. For example, the characters in the novels died at the hands of others. He heard Ikemefuna cry, My father they have killed me, nd drew his machete and cut him down. (Achebe 61) Ikemefuna was killed by his father Okonkwo which shows that he did not care about him, because he didnt want people to think he was weak. Her final gulp of air was hungry as a babys first breath. (Kingsolver 365) In Poisonwood Bible Ruth May died because a man wanted to kill Nelson, who was a worker for the Price family. A green mamba snake was put in the chicken coop to kill Nelson, but it bit Ruth May in her neck and she died instantly,w hich can be compared to be fearful. Next, fearful of their futures, Okonkwo and Rachel has a connection of their situations. It was a fear of himself, lest he should be found to resemble his father. (Achebe 13) In Okonkwos mind he sees his father as a weak and feminine man. Okonkwo demonstrates he could be better by: providing food for his family, being a great fghter, warrior, and a great leader for his tribe. Rachels frame of mind, so that every ten minutes or so shed stop whatever she was doing and scream with disgust. (Kingsolver 266). In this situation Rachel is described as being fearful because she does not want to marry Tata Ndu. Being fearful has a way to be deceptive. Last, using deception gains self-pride. We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Well it turns out, Father and Mr. Axelroot hatched up a plan. (Kingsolver 269) Rachel is deceptive, because it is implied that she uses her father to get her out of a marriage that she did not want to participate in. Okonkwo lies to Ikemefuna stating that he would be taken home the next day. (Achebe 57) Okonkwo shows deception, because he did not care about Ikemefuna, he was worried about being thought of weak. Okonkwo in this situation is selfish, because he was worried about himself and not Ikemefuna. In conclusion, conflicts can change the perspective of a story. The results of conflicts can ause people to be threatened by death, fear, or deception. Ruth Mays incident illustrates that her death made a toll on her family which brought confusion and despair. Okonkwos fear of his father demonstrates how he did not want to play a role where he is lazy or imprudent. Rachels deception shows how easy you can manipulate someone Just to get out of a situation. The conflict in the novels help develop the characters to tell the readers their true instinct. Achebe, Chinua. Things Fall Apart. New York: Anchor, 1994. Print. Kingsolver, Barbara. The Poisonwood Bible: A Novel. New York: HarperFlamingo, 1998. Print.

SAT Prep

How to Beat Procrastination in Your ACT/SAT Prep SAT / ACT Prep Online Guides and Tips Not on our watch. To do well on the SAT/ACT, you need to commit to a certain amount of study hours. The higher the score you want, or the more points you need to improve, the more hours you need to put in. (Read more about how long exactly you need to study for the SAT or ACT here.) If total hours is your main goal for studying, then procrastination is what you need to defeat to be successful. So we’ll talk a bit about why procrastination happens, and then give actionable advice for fighting it. Read in to conquer procrastination once and for all! Why Do We Procrastinate? Before we can discuss how to fight procrastination, it's helpful to understand why we do it. You may be surprised what causes you to put off important work like studying for the ACT/SAT! The common wisdom is that procrastination happens due to a lack of time management skills. According to this theory, students don’t realize how much time a task will take, so they don’t start it until it’s too late. This might explain some students who frantically cram for the SAT or ACT the week before the test. Another theory is that procrastinators underestimate the importance of a task in the long term (say, a high SAT/ACT score) versus the importance of tasks in the short term (homework, extracurricular activities, friends, sleep, etc). This could explain why a well-meaning student keeps avoiding studying for the ACT/SAT, because other tasks, like homework and social events, keep distracting them. But are these the only reasons we procrastinate? After all, most teenagers understand that the SAT/ACT is important – in fact, as colleges get more competitive each year, you could argue teenagers have never been more aware. So why procrastinate on SAT/ACT studying? Another theory, as reported in The Atlantic, explains why even highly motivated students could procrastinate on their SAT/ACT studying: â€Å"Scientists have begun to think that procrastination might have less to do with time than emotion†¦ Instead, Ferrari and others think procrastination happens for two basic reasons: (1) Wedelay action because we feel like we're in thewrongmood to complete a task, and (2) We assume that our mood will change in the near future.† Procrastination: more about your mood than your time management skills. And that, in turn, leads to a vicious cycle: â€Å"Putting off an importanttask makes us feel anxious, guilty, and even ashamed, Eric Jaffe wrote. Anxiety, guilt, and shamemake us less likely to have the emotional and cognitive energy to be productive.That makes us even less likely to begin the task, in the first place. Which makes us feel guilty. Which makes us less productive. And around we go.† It’s easy to see how that could happen to a student who needs to study for the SAT. Say she plans to start studying by taking a practice exam on a Saturday. But she doesn’t get around to it because she’s working on other homework assignments. This makes her feel anxious and guilty about skipping the practice test. So on Sunday, she doesn’t take the practice test since she’s still feeling quite stressed and anxious, and instead finds herself studying for AP LIterature and prepping for the next debate tournament. And then the school week starts, she gets a slew of new homework assignments, and she keeps putting on the practice test. Each day she skips it, the more guilty she feels, and the less likely she is to start studying. Sound familiar? You can see how this creates a vicious cycle: you feel guilty for not studying, which puts you in a bad mood and thus makes you less likely to start studying the next time you think about it. Especially given how stressful the SAT/ACT is, the emotions of anxiety and guilt that come with studying for it can be overwhelming. And, ironically, the students who may deal with the most guilt and stress are the ones who are aiming the highest: those who want a 2200 SAT or 33 ACT or higher. So you need to break through the time management and emotion traps to make SAT/ACT studying a manageable, non-stressful part of your life! Sound daunting? It is, but if you follow our advice, it doesn’t have to be. Read on for techniques to cut through the procrastination loop and study successfully for the ACT/SAT. Part 1: Deadlines and Accountability It may sound tedious, but the first way to cut through procrastination is to set deadlines and hold yourself accountable to them. Learn more about why deadline-setting is important and how to create effective deadlines here. Deadlines Every student's favorite word. One factor that almost always defeats procrastination is a hard, unavoidable deadline. Why? A deadline forces you to take action before you face a bad consequence – whether that’s a bad grade or a failed test. The power of deadlines explains why so many students put off work until the night before something is due, and then stay up all night to complete an assignment. Well, you may be thinking that the SAT/ACT has a deadline: the day of the test. However, if your only deadline is the test itself, that won’t help you study meaningfully! In fact, that could lead to last-minute cramming, which isn’t helpful at all. A way to combat this temptation to cram is to set smaller deadlines well in advance of the test. Setting smaller deadlines along the way can help you be productive and hit key milestones in your SAT/ACT studying. For example: 8 weeks before test: take a full practice exam 7 weeks before test: identify major areas to improve and gather study resources 6 weeks before test: put in at least 6 hours of studying weak areas What your deadlines are and how many you set depends on your study goals, the time you have until the test, and where you need to improve. But the key is to set at least some smaller deadlines so that the test date itself isn't your only motivator to study. You can probably see that setting smaller deadlines will take some planning and reflection on your part. You’ll have to figure out how long you want to study for the SAT/ACT to figure out your timeframe, first of all – will you be studying over four months or two? You'll also need to figure out how much you need to improve by, which we'll discuss more below when we talk about goal-setting. But even though it sounds like extra work, setting smaller deadlines is key to avoiding the procrastination trap. By holding yourself accountable to a study task each week, you can make sure you actually study in the run-up to the SAT/ACT. So your first task is this: after deciding how long you’re going to study for, set weekly deadlines. But how can you make sure you actually honor them? Keep reading. Accountability So you’ve set your deadlines and you have a good idea of what you need to do between now and test day. Unfortunately, one thing researchers have discovered is that deadlines are actually more effective if someone else sets them: â€Å"The group withexternal deadlines performed the best. "People strategically try to curb [procrastination] by using costly self-imposed deadlines,† Ariely and his co-authorKlaus Wertenbrochconcluded, "and [they] are not always as effective as some external deadlines."† We’re not saying you should ask your Mom to create a study calendar for you and force you to study each day. In this case, you will still be setting your own deadlines. But if you set deadlines like the ones above, let others know so they can hold you accountable. Involve your friends and family, including parents and/or guardians, in your SAT/ACT study schedule. Put your study deadlines on the family calendar if you have one, and tell your friends about your plans so they can hold you to them. Make your SAT/ACT studying a very public part of your life, so your friends and family can call you out and make sure you're actually sticking to your promises to study. Even though it may seem awkward or embarassing to go on about your SAT/ACT study plan with friends and family, if they can support you and make sure you stick to your deadliens, you're much less likely to procrastinate. Use Reminders A final piece about deadlines is to set reminders so you don’t forget about your weekly study goals. The deadlines won’t do you any good if you forget about them! So ask your friends, family, or parents to remind you to study – this builds on the accountability piece above. You can also set phone or email alarms reminding you to study if you have a planned study block. You can even put reminders, like post-its or signs, around your house if that’s your thing! Find a reminder system that works for you and put it in place to make sure you actually reach your weekly study deadlines. Part 2: Don’t Think of It as Work Even though studying for the ACT/SAT is probably not your idea of a super fun time, if you can manage to think of it as a game rather than a chore, you're more likely to study for it. From The Atlantic: â€Å"procrastinators are more likely to complete a piece of work if they’re persuaded that it’s not actually work. In one study reviewed by Jaffe, students were asked to complete a puzzle, but first they were given a few minutes to play Tetris. 'Chronic procrastinators only delayed practice on the puzzle when it was described as a cognitive evaluation,' he wrote.When scientists described the puzzle as a game, they were just as likely to practice as anybody else.† So if you can find a way to trick yourself into thinking that studying for the SAT/ACT isn’t work, you may procrastinate less. I admit that you’re probably never going to be able to treat the SAT/ACT just like it’s a game or hobby – it’s a test, after all, and a test that carries a lot of importance for college and scholarships. But still, if you can get into the mindset of treating your SAT/ACT studying like a game or hobby, your day-to-day studying may be easier to tackle. In the short term, the SAT/ACT won’t affect your grades, and only you have to know how well you do. So try and treat it like a game you’re trying to be the best at, and don't worry about what anyone else thinks. Depending on your personality, you may be able to try the following tactics: Beat your high score: if you're competitive and/or a perfectionist, treat the SAT/ACT like a game you're trying to master. Take lots of practice tests and push yourself to improve on your latest score until you reach your desired high score. Play with a friend: another great strategy for competitive people is to rope in an opponent. If you have a friend also studying for the SAT/ACT, consider studying together and seeing who can get the highest score on an individual section or an entire practice test. Race against time: especially if you're trying to improve your speed on math or reading sections, time yourself carefully when you practice and see if you can improve your efficiency each day. Five-minute headstart: if you really don't feel like studying, just get yourself to practice for five minutes. Often once you've started, it's easy to keep going for another ten, fifteen, or twenty minutes . Get feedback: focus on parts of studying, like practice sections or sets of problems, that allow you to get instant feedback on your progress. Work to improve your score each day. Focus on the more game like aspects of studying: If you’re facing a real block, plan a "game day." Use flashcards, do multiple-choice practice, or time yourself, rather than trying to teach yourself a math concept or grammar rule. If you can get through a study block today, even if it's just reviewing some flashards, you can cut through the procrastination loop and be more likely to study hard the next day. Reframing your thinking around studying, and making it a game rather than a chore, can definitely help you put the time in, especially on days where you really do not feel like studying. Even though it sounds cheesy, this technique can be surprisingly effective. When I took the ACT last June, I studied a lot with the goal of beating my high school score. (I’m competitive like that, I guess!) It honestly began to feel kind of like a game to me, which made taking practice multiple choice sections fun, because I was always aiming to beat my old â€Å"high score.† Part 3: Make It a Daily Habit If Possible Just like you improve faster if you practice piano every day, making SAT/ACT studying a daily routine can do wonders for your score, and your ability to reduce procrastination. If you can make SAT/ACT studying a daily (or every-other-day) habit for a few weeks, you’ll study more effectively and it will hopefully feel less like a chore. A daily habit will also cut through the procrastination loop and reset the feelings of anxiety and guilt you get from putting off studying. Even if you can just put in 5 or 10 minutes on a day you don't feel like studying, that could be enough to get you in the right mood to study more effectively the next day. Furthermore, remember that a 15-minute daily study session can feel much less intimidating than a 2-hour weekend study session. If you avoid studying for days on end, the â€Å"procrastination doom loop† will kick in and each day you don’t study will make it even harder to study the next time. Especially if you struggle with procrastination, don’t try to force yourself through a gigantic study block once a week. Daily practice will also help make you a more consistent, fast test-taker. It also gives you more opportunities to practice tricky concepts and let new information sink in. So what's the best way to make daily practice a reality? We suggest breaking your weekly study deadline into daily actionables. Check out the example below. Weekly Deadline: Master Plane Geometry on the SAT Monday: Review plane geometry concepts in SAT prep book Tuesday: Continue to review plane geometry Wednesday: Complete plane geometry practice questions in prep book Thursday: Correct and review practice questions, note mistakes Friday: Analyze mistakes in journal Saturday: Study the areas I still don’t get Sunday: Complete entire SAT math practice section This plan works because we start with one specific goal: learning and practicing plane geometry on the SAT. Each day, we take a small step to learn it, planning on no more than 30 minutes of time, except on Sunday when we take a full practice Math section. These daily goals should be easy and manageable to complete, and will build to a larger achievement by the end of the week. Will creating these daily steps in addition to weekly deadlines take work? Yes. But taking the time to make daily goals will make your study plan much more effective and resistant to procrastination. Also, designate a specific time of day for studying, if that’s helpful – like right when you get home from school or after dinner – to make it part of your routine. And finally, to build on the accountability section from before, mention to your family and/or friends that you have a daily study block and ask them to hold you to it. Part 4: Remember Why You're Studying Having a feeling of urgency around SAT/ACT studying, and a strong sense of how important it is, can also push you to study when you really don’t feel like it. If you remember every day why you're studying and why a high score is important to you, you're more likely to stick to your study plan. Why is urgency important? Other aspects of your life that compete for your time in high school have built-in markers of urgency. Homework has immediate deadlines that affect your grades, practicing for a sports team at school affects the game on Saturday, and hanging out with friends maintains your social circle. Since the SAT/ACT only happens on one day, and its importance is a few months (or years) down the line – on your college application – it can be hard to have a sense of urgency about it, even if you know instinctively that it’s important. Especially if you’re taking the SAT/ACT as a high school junior, you won’t be submitting it on applications for another year. Plus you have time to retake it. So it’s easy to let yourself think it’s not that important and focus on more pressing tasks. So to build urgency around studying, gather the evidence as to why your SAT/ACT score is important. Finally, set goals to help you achieve your desired SAT/ACT score. This will give you the motivation you need to get through the procrastination loop and start studying, even if you're stressed or anxious. Building Urgency So how do you gather the evience around why your SAT/ACT score is important? First, figure out the target score (ACT/SAT) you need for your top schools! Keep that number in mind as you study – you can even hang it up in your room to remind yourself daily of your goal. You can also find pennants or print out pictures of your top schools to hang up to connect that number to a more concrete goal! Also take a look at the kinds of scholarships you can get for high SAT/ACT scores – a high enough score could make college free. That’s an excellent motivator. Finally, read in-depth about why your SAT/ACT score is the more effective way to improve your college admissions chances. By keeping all this in mind, you can hopefully make SAT/ACT studying a daily reality. Keep your dream school or scholarship in mind, and use that goal to motivate you to open your prep book, even on days where you would rather be going to the football game or working on AP Calculus homework. Setting Goals Earlier, we talked about setting deadlines. Another key component of creating good deadlines is knowing your starting place so you can decide what to work on each week. So first up: take a full practice exam ASAP (here are free SAT/ACT practice tests) so you know your starting score. It’s much more manageable to be thinking â€Å"I need to go from an ACT 26 to 32† rather than â€Å"I need to be studying for a 32.† With that six-point increase in mind, you can begin creating weekly study deadlines and daily study goals. Next, set smaller midway goals, like being able to get a 28 after your first three weeks of studying. By including smaller check-ins during your study plan, you can reevaluate your study deadlines and change things around if you need to. We also recommend youtake a look at SAT/ACT scoring so you can set concrete raw point goals for each section. For example, approaching SAT Math is easier if you know you’re trying to get 45 raw points rather than a more nebulous 670 composite score. By setting clear goals, like â€Å"this week I want to be able to get 40 out of 60 correct on ACT math,† you can make SAT/ACT studying feel less like a nebulous, scary task. The more concrete your goals, the more manageable studying will be and the less likely you'll be to put it off. PrepScholar Can Help! If you’re feeling a bit overwhelmed by this, or want another layer of accountability, our PrepScholar study program has a bunch of these techniques built right in. We involve your parents, give regular feedback, set goals for you, and analyze your weak points as you study. So rather than worry about implementation, you can focus on the studying itself! Is an online prep course necessary for all students? Nope. Many students can successfully create a study plan and achieve their target score on the SAT/ACT. But if you want extra help or think you would benefit from an additional resource, I encourage you to look into it. Bottom Line Recognizing that procrastination is a result of not just poor time management but a difficult emotional feedback loop can help you fight it. Set deadlines, involve others, make studying a game, make it a daily habit, and remember your long-term goals. Studying for the ACT/SAT is not an easy task. But if you give yourself enough time, bring in family and friend support, and remember your goals, you can cut through the negative emotions that cause procrastination and find the motivation you need to get the score you want. What’s Next? Check out our guide to a perfect SAT score by our top-scorer. This article discusses ways to build motivation and commitment to help you reach your score goal, whether you're aiming for a perfect score or just a personal best (ACT version here). What are good study resources to get started? Get a guide to the best ACT and SAT prep books on the market. Get more in-depth help with our complete guides to ACT ScienceandSAT Reading, and tips from a perfect scorer on ACT Math and SAT Math. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How to Appeal a Dismissal From College

How to Appeal a Dismissal From College No one has ever entered college with the goal of being suspended or dismissed. Unfortunately, life happens.  Perhaps you simply werent quite ready for the challenges of college or the freedom of living on your own. Or maybe you encountered factors outside of your control - illness, injury, a family crisis, depression, death of a friend, or some other distraction that made college a lower priority than it needed to be. Whatever the situation, the good news is that an academic dismissal is rarely the last word on the matter. Nearly all colleges allow students to appeal a dismissal. Schools realize that your GPA doesnt tell the whole story and that there are always factors that contributed to your poor academic performance. An appeal gives you the opportunity to put your grades into context, explain what went wrong, and convince the appeals committee that you have a plan for future success. If Possible, Appeal in Person Some colleges allow written appeals only, but if you have the option of appealing in person, you should take advantage of the opportunity.  The members of the appeals committee will think you are more committed to being readmitted if you take the trouble to travel back to college to make your case. Even if the thought of appearing in front of the committee terrifies you, it is still usually a good idea. In fact, genuine nervousness and tears can sometimes make the committee more sympathetic to you. You will want to be well prepared for your meeting and follow strategies for a successful in-person appeal. Show up on time, well dressed, and by yourself (you dont want it to look as tho your parents are dragging you to your appeal). Also, be sure to think about the types of questions youre likely to be asked during an appeal. The committee will certainly want to know what went wrong, and theyll want to know what your plan is for future success. Be painfully honest when youre speaking with the committee members. They will have received information from your professors and advisors as well as student life personnel, so theyre going to know if youre holding back information. Make the Most of a Written Appeal Often in-person appeals require a written statement, and in other situations, an appeal letter is your only option for pleading your case. In either situation, your appeal letter needs to be crafted effectively.   To write a successful appeal letter, you need to be polite, humble, and honest. Make your letter personal, and address it to the Dean or the members of the committee who will be considering your appeal. Be respectful, and always keep in mind that you are asking for a favor. The appeal letter is no place to express anger or entitlement. For an example of a good letter by a student who was overwhelmed by problems at home, be sure to read Emmas appeal letter. Emma owns up to mistakes she made, summarizes the situation that led to the bad grades, and explains how she will avoid similar problems in the future. Her letter focuses on a single and serious distraction from school, and she remembers to thank the committee in her closing. Many appeals are based on situations that are more embarrassing and less sympathetic than a family crisis. When you read Jasons appeal letter, youll learn that his failing grades were the result of problems with alcohol. Jason approaches this situation the only way that is likely to be successful in an appeal: he owns up to it. His letter is honest about what went wrong and just as important, it is clear in the steps that Jason has taken that he has plans to get his problems with alcohol under control. His polite and honest approach to his situation is likely to win the sympathy of the appeals committee. Avoid Common Mistakes When Writing Your Appeal If the best appeal letters own up to the students failures in a polite and honest way, it shouldnt be a surprise that unsuccessful appeals do just the opposite. Bretts appeal letter  makes some serious mistakes beginning in the very first paragraph. Brett is quick to blame others for his problems, and rather than look in the mirror, he points to his professors as the source of his low grades. We clearly arent getting the full story in Bretts letter, and he doesnt convince anyone that he is putting in the hard work that he claims he is. What exactly has Brett been doing with his time that has led to his academic failure? The committee doesnt know, and the appeal is likely to fail for that reason. A Final Word on Appealing a Dismissal If youre reading this, youre most likely in the unenviable position of being dismissed from college. Dont lose hope of returning to school just yet. Colleges are learning environments, and the faculty and staff members on the appeals committee are fully aware that students make mistakes and have bad semesters. Your job is to show that you have the maturity to own up to your mistakes and that you have the ability to learn from your missteps and devise a plan for future success. If you can do both of these things, you have a good chance of appealing successfully. Finally, even if your appeal is not successful, realize that dismissal doesnt need to be the end of your college aspirations. Many dismissed students enroll in a community college, prove that they are capable of succeeding in college coursework, and then reapply to either their original institution or another four-year college.

Organizational Theory Literature and an Analysis of the U.S. Steel Term Paper

Organizational Theory Literature and an Analysis of the U.S. Steel Corporation - Term Paper Example It is also found that, in the context of each organization, two different powers are likely to exist: one originated from the organization’s external members, such as customers and suppliers, and ‘one originated from the insiders, i.e. employees or shareholders’ (Hatch & Schultz 2007, p.356). As for the relation between image, culture and identity, the following assumption is made: the theories that have been published in regard to each one of these concepts are related, more or less (Hatch & Schultz 2007, p.364). The assumptions of Hatch & Schultz (2007) in regard to identity, culture and image in organizations, can be characterized as valuable, providing important insights in the relation of the above organizational aspects. It should also be noted that although no empirical research has been employed for this study, still its findings are quite credible as they are based on important studies that have been published in the specific field. The validity of the study is further increase due to the following fact: Hatch & Schultz (2007) have developed a graph for showing the characteristics of the relation between culture, image and identity, as derived from the research developed on this issue (Graph 1, Appendices). Cultural Diversity in Organizational Theory and Practice Mazur, B., 2010 In the study of Mazur (2010) emphasis is given on diversity, as an issue related to modern organizations. The study is based on two different research methods: a) the literature that has been published in regard to the specific subject is critically reviewed, b) the cultural characteristics of people in a particular region, the North-East of Poland, are critically discussed aiming to show the potential level of diversity in society. Furthermore, the practices followed by firms in the specific region are presented, at the level that can offer important advice on how cultural conflicts in modern organizations can be resolved. The specific study presents the various elements of culture and diversity, as these concepts interact in the workplace. It is noted that diversity cannot be avoided, thus emphasizing on the cultural characteristics of employees would be a key strategy for facing conflicts in modern organizations (Mazur 2010, p.14). It is also explained that the effective managemen t of diversity in the workplace may not be easy, but it can result to a series of benefits for the organization, such as the improvement of cooperation and communication and the increase of employee morale and employee performance (Mazur 2010, p.14). The specific study could be possibly supported with empirical evidence, where available. The use of the case study, as a tool for supporting the research needs of the study, has limited the potential gaps of the lack of empirical evidence. The Classical Theory of Organisation and it's Relevance Alajloni, M., Almashaqba, Z. & Nemer Al-Qeed, M., 2010. Alajloni, Almashaqba and Al-Qeed (2010) refer to the classical theory of organization, as a framework that it is often used for explaining organizational strategies. The above researchers focuses on three particular concepts that are incorporated in the classical the

To what extent should TV news coverage be driven by the quality of Essay

To what extent should TV news coverage be driven by the quality of footage available, prioritised over the quality of a story - Essay Example The major consideration in the selection of news is the quality of presented content. This seeks to offer the viewers the best coverage within a certain area. In news coverage, certain pieces of news are considered paramount and more important than others depending on the section under which the news falls. Immediacy and importance of certain subject to the populace are the two criteria utilized in the determination of content that ought to be presented in news coverage (Gripsrud 1999, 56). In accordance with this, coverage of the world news, the relative significance of certain occurrences that ought to be covered on the news, are measured against other criteria such as power and distance. This implies that occurrences that have greater influence on the structures of power and prominence within a given society are greatly considered compared to other events that have little influence on this area (Gripsrud 1999, 56). Events that are appreciably associated or connected to the society attain greater coverage than other events, which have no connection or association to the society. Certainly, magnificent disasters that emanate from remote regions coupled with available footage have a propensity of getting into television news (Gripsrud 1999, 56). These events meet the criteria for television news on the grounds of immediacy. The makes the presence of footage for certain events direct to prioritization over the quality of the offered stories. Quality of footage has been improved to a greater extent through novel news technologies that have been directed by the demand. These technologies offer newsrooms with instantaneous content that increase the work for news creation staff, since it offers diversity and difficulty in choosing the most imperative and striking news footage or stories. These technologies allow the populace to experience news live as the events transpire in the real world. Numerous considerations are made concerning news coverage with other criteri a being secondary to the earlier mentioned criteria of immediacy and imperativeness (Gripsrud 1999, 56). Therefore, the quality of footage being offered is almost not considered in the presentation of news on television. This implies that the quality of footage is irrelevant within the news coverage context. For that reason, news has the capacity to acknowledge poor-quality news content and even poor quality speakers considering the subject of immediacy and significance of the presented events. These two factors are the principal considerations in the provision of footage that can either be quality or not. Therefore, these factors are considered as the determinants for the content that ought to be covered in television news. The populace is acquainted with the unaesthetic framing, presence of content that is captured through sudden pan shot, the dubious quality of the sound of the presented content, blurred images and other images presented under dazzling light (Gripsrud 1999, 56). This is considered wild footage that emanates from untamed world. Such content is considered imperative, despite the quality of content provided. The footage that has been presented is regarded a priority with regard to the quality of the story being presented. Bulletins for the news are developed, or created, by stitching these rushed, unreliable and poor quality contents from different sources (Gripsrud 1999,

Inner City School Systems Essay example -- essays research papers

The school system in America has long been an issue of discussion and debate amongst people everywhere. The discussions and debates often stem from evaluating the current educational system in order to determine if significant social issues, including increasing regional poverty and declining literacy rates in specific urban regions are related to economic differentiations in the educational system. Many policy analysts have considered the issue of educational funding allotments in order to determine a system that provides greater equity between socio-economically disadvantaged inner-city schools and wealthier suburban, middle class schools (Kozol 83). The foundation for the necessary funding changes have stemmed from the recognition that school funding differences relate directly to sociological issues, including the creation of a cycle of poverty and illiteracy in under funded urban settings. One of the most significant issues raised in public education in recent years is the radical difference that exists in funding levels between wealthy and poor school districts (Zuckman 49). Many states have allotted educational funding related to tax revenues, and this has determined a higher level of educational spending in wealthy neighborhoods and a much lower level of spending for inner-city poor and rural poor communities (Zuckman 49). The differences in these educational settings have had a direct impact on the outcomes for students. Because a positive educational setting is a d...

Philosophy Reflection Paper Essay

The Oxford English Dictionary defines philosophy as â€Å"Knowledge, learning, scholarship; a body of knowledge; spec. advanced knowledge or learning.† By this definition we can gather that philosophy is, essentially, the pursuit of knowledge or understanding on a much higher level than usual. In the following paper I will present my views on philosophy as a whole by examining what I believe philosophy is supposed to do, as well as how it can benefit the life of any individual willing to invest time in it and the societies that promote such thoughts. Ever since its very beginnings in 6th century BCE, philosophy has been used as a tool to help better understand complex questions regarding logic, knowledge, truth, and even human existence itself. I have long considered philosophy to be a method of deeper understanding when it comes to the human life. Why is this? Perhaps it is because a large part of philosophy is focused on argument, debate, and overall interaction with fellow humans, as opposed to other methods that do not focus on these aspects. It is my belief that if we were to attempt to answer by ourselves the difficult questions life poses, then our lives would be very dull and difficult to properly question. Allow me to expand on what I briefly mentioned at the end of the previous paragraph. Each and every one of us is, in my opinion, a prisoner of our respective perception. From birth our minds are plagued by outside influences that shape our mind regardless of how much we try to avoid it. These influences can take on many different forms such as: media, parents, teachers, etc. What ideologies these influences plant in our minds also depends on a number of variables such: nationality, class, race, etc. This, in turn, leads to bias and prevents anyone from being 100% subjective in any matter. We cannot know any one thing or pass off one of our perceptions as absolute truth. In fact, what you are currently reading is only my interpretation of what I have perceived. Therefore, the only way to truly gain an improved understanding of our life and the world we live in is to explore our different perceptions by sharing and challenging these views with others in debate and/or argument. As Socrates once said, â€Å"The unexamined life is not worth living.† In other words, if you are not going  to break out of your own prison of perception, then your life will be bland and very difficult. Approaching matters in a philosophical fashion is great for people as individuals, but it is also extremely important in societies as a whole. When members of a particular society strive to be thoughtful of their own views instead of just bashing the views of others, then there is an increase of tolerance and open-mindedness. Through this tolerance the society can then obtain a higher sense of fraternity and respect for one another. Societies that promote debate and an open-minded outlook tend to be more democratic and infringe on the rights of the people less. Take Ancient Greece for example, Ancient Greece is where philosophy was born and just also happened to be unlike any other society at the time. Slavery did exist and the women were not considered true citizens, but when compared to other, much more tribal cultures at the time, the Greek people experienced a freedom unheard of in any other part of the world. Modern countries would do well to incorporate philosophy in areas such as: government/politics, education, etc., and thankfully many do. Given the topics discussed in this paper, I find it hard to believe that the introduction of philosophy into one’s life would not be beneficial in many ways. Analysis and consideration of all views, the careful contemplation of oneself and the environment around them, and the intellectual freedom and open-mindedness that such a practice lends to the societies it is promoted within. I can say with confidence that I believe philosophy is an integral part of human life and should be promoted on an international scale in order for countries to work together to logically solve global problems. â€Å"Philosophy is the highest music.† – Plato â€Å"Philosophy.† Def 1. Oxford English Dictionary. 2nd ed. Draft Revision Sep. 2010

Azeotrope Definition and Examples

An azeotrope is a mixture of liquids that maintains its composition and boiling point during distillation. It is also known as an azeotropic mixture or constant boiling point mixture. Azeotropy occurs when a mixture is boiled to produce a vapor that has the same composition as the liquid. The term is derived by combining the prefix a, meaning no, and the Greek words for boiling and turning. The word was first used in a publication by English chemists John Wade (1864–1912) and Richard William Merriman in 1911. In contrast, mixtures of liquids that do not form an azeotrope under any conditions are called zeotropic. Types of Azeotropes Azeotropes may be categorized according to their number of constituents, miscibility, or boiling points: Number of Constituents: If an azeotrope consists of two liquids, it is known as a binary azeotrope. An azeotrope consisting of three liquids is a ternary azeotrope. There are also azeotropes made of more than three constituents.Heterogeneous or Homogeneous: Homogeneous azeotropes consist of liquids that are miscible. They form a solution. Heterogeneous azeotropes are incompletely miscible and form two liquid phases.Positive or Negative: A positive azeotrope or minimum-boiling azeotrope forms when the boiling point of the mixture is lower than that of any of its constituents. A negative azeotrope or maximum-boiling azeotrope forms when the boiling point of the mixture is higher than that of any of its constituents. Examples Boiling a 95% ethanol solution in water will produce a vapor that is 95% ethanol. Distillation cannot be used to obtain higher percentages of ethanol. Alcohol and water are miscible, so any quantity of ethanol can be mixed with any quantity to prepare a homogeneous solution that behaves like an azeotrope. Chloroform and water, on the other hand, form a heteroazeotrope. A mixture of these two liquids will separate, forming a top layer consisting mostly of water with a small amount of dissolved chloroform and a bottom layer consisting mostly of chloroform with a small amount of dissolved water. If the two layers are boiled together, the liquid will boil at a lower temperature than either the boiling point of water or chloroform. The resulting vapor will consist of 97% chloroform and 3% water, regardless of the ratio in the liquids. Condensing this vapor will result in layers that exhibit a fixed composition. The top layer of the condensate will account for 4.4% of the volume, while the bottom layer will account for 95.6% of the mixture. Azeotrope Separation Since fractional distillation cannot be used to separate components of an azeotrope, other methods must be employed: Pressure swing distillation applies pressure changes to change the composition of a mixture to enrich the distillate with the desired component.Another technique involves the addition of an entrainer, a substance that alters the volatility of one of the azeotrope components. In some cases, the entrainer reacts with a component to form a nonvolatile compound. Distillation using an entrainer is called azeotropic distillation.Pervaporation involves separating components using a membrane that is more permeable to one constituent than the other. Vapor permeation is a related technique, using a membrane more permeable to the vapor phase of one component than another. Source Wade, John, and Richard William Merriman. CIV.—Influence of Water on the Boiling Point of Ethyl Alcohol at Pressures above and Below the Atmospheric Pressure. Journal of the Chemical Society, Transactions 99.0 (1911): 997–1011. Print.

Consciousness Of The Competitive Business Rivals Business Essay - Free Essay Example

Sample details Pages: 14 Words: 4294 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Business firms these days , are ever conscious of the competition they have to face from rivals offering similar products. In the process they are on a constant look out to differentiate their brand and product with anything that can carve out a segment for themselves. Customer segment retention has become a very huge challenge that, with the ever expanding market with multiple players, distinction or a change in strategy is the prime focus of the managements. Don’t waste time! Our writers will create an original "Consciousness Of The Competitive Business Rivals Business Essay" essay for you Create order (W.Chan Kim) It has often been argued that a structuralist approach is only applicable in favorable environments where there are enough resources for an organization to achieve a competitive advantage. But, when it comes to an industry where the conditions are unfavorable, the approach could not be right. Instead, another approach like reconstructionist approach could be used. (W.Chan Kim) In this dissertation, we discuss some of the strategies and the impact on their structures and performances of some of the companies which have been listed in the fortune 500 list, 2009. Chapter 2 Literature Review Our analysis of this aspect chiefly revolves around the following set of questions. How can an organization continuously adapt  its structure to the ever changing consumer needs? In the process, what impact can it have on the strategy to ensure sustained organizational growth and performance? What is the role of competitors in the decision making process of th e company pertaining to structural changes? How can an organization ensure that there is consistency in adapting to the changed structure across all the business operating units taking into consideration the changing internal laws and the culture? As said above, we majorly focus on the structural/strategical changes of the 5 companies that we have taken as case studies on the basis of the above three questions. How can an organization continuously adapt its structure to the ever changing consumer needs? In the process, what impact can it have on the strategy to ensure sustained organizational growth and performance? Every industry has its own set of limitations and looks for opportunities to cash in. Let us consider the case of Information Technology sector. IT sector took a whole new turn with the concept of off shoring. Off shoring basically means awarding the contracts to manage the IT systems in the organization to places where the cost of labor is relatively cheaper when compared to the home country. This brought about a revolution and the developing economies immediately looked to cash in on the opportunity. Lots of countries opened up their markets by deregulation of economic policies, reduced land rates for companies willing to invest in their countries etc. So this was a major strategical change as far as the IT sector is concerned. We shall take the case of Accenture which is a fortune 500 company expanding globally and is known for its aggressive strategy making. But before that, lets take a brief look at its history. Accenture Accenture is a fortune 500 global company which is headquartered in Hamilton, Bermuda. Its operations basically involve global management consulting, technology and outsourcing services. One of their missions is to deliver innovation to their clients in terms of the solutions they provide, and contributing to the clients businesses by making them cost effective. The company divides its operations into five main groups which are as follows: Communications and high technology Financial Services Public Service Products Resources (Accenture.com) IT Industry and major developments in the recent past The need for businesses to increase efficiency and reduce costs has helped the IT sector grow at a phenomenal rate in the last couple of years. IT consulting is a highly competitive business where there is a need for innovation and effective solutions. One of the biggest threats to the bigger companies in this field is the phenomenal rise in the number of players in the market. The other challenge that this industry faces is the ever changing needs. A version of software cannot sustain in the market for a really long time. We see versions getting released over a simple piece of software. Hence, it would be an additional burden on the companies sometimes to train their employees according to the change in versions. Accenture Strategies Accentures business model is supposed to revolve around the following two main pillars : 1)Service Delivery Model (SDM) : SDM essentially consists of the following : Global Delivery entre Network which consists of 40 delivery centers around the globe providing technology and outsourcing services. Teams of professionals who are skilled enough to understand and are extremely client focused. Standard Processes, tools to enhance productivity. (Jean-Paul Thommen) 2) Changing Workforce Model CWM structure essentially means segregation of the workforce into the following layers Consulting Workforce Solutions Workforce Services Workforce Enterprise Workforce The following strategies have been adopted by Accenture ever since the Enron scandal broke out: Just like the other players in the IT sector, Accenture is expanding to emerging economies and pursuing and making the fullest use of its outsourcing operations. Accenture has laid a prime focus on volume/efficiency and over the last decade or so, it has experienced astronomical increase in the number of employees. This, in a way has lead to decrease in the knowledge productivity and has led to more stress on adherence to processes. This, in a way, has further brought down scope for innovation which is supposed to be the prime brand promise of the company. Accentures strategy is pretty plain and simple these days Hire more people to improve the turn over of the company.(Report Buyer) Accenture has always believed in enable its employees to innovate on solutions and this has been its major differentiator from others in the market. In this way, Accenture feels that employee retention will not be a problem.(Accenture.com) However, with the rising number of employees each year, stress would be more on policy and process adherence than actually giving the employees the required freedom to innovate on solutions. Accenture Corporate Structure The corporate structure of Accenture is a direct reflection of its core competencies. In terms of consulting, Accenture primarily addresses business management and IT issues. It is during this stage that individual solution strategies are chalked out with the client. This involves identifying strategic potential and and analyzing how processes like customer relationship management/logistics can be optimized. Accenture and its response to ever changing consumer needs The following developments can be talked about in the company in the last 5 -10 years. The competition in the IT industry has increased so much that every player in the field has to look out for a differentiating factor to enable them to have a competitive advantage over others. For Accenture, it is Innovation to its employees and Extreme Quality deliverables to its clients. In the process of facilitating quality oriented and effective solutions to its clients, Accenture has tied up with the major business solution providers like Oracle, SAP. The prime idea is to work closely with these companies and have a closer look at the R and D processes there. The R and D and Innovation centers are located all over the world and are still expanding Accenture has realized that quality can be a very major differentiating factor and has aligned its internal processes extremely client oriented. Some of the examples include strict adherence to coding standards, documentation pat terns etc. It is not very surprising that any employee can find relevant documentation on various technologies, thanks to the vigorous documentation standards followed. Accenture Role of Competitors in the decision making process of the company Major competitors of Accenture include IBM, Cap Gemini, CSC to name a few. Competitors play a very major role in the decision making process of the company in terms of internal processes and also in terms of the way the clients are generally dealt with. Accenture believes that it is only a very strong and skilled workforce that can ensure better deliverables to the clients. Entry level employees would have to go through close to 500 hours of rigorous training and are trained on various processes/technologies. This is the differentiation it tries to make as far far as beating competitors is concerned. Apart from developing a highly skilled workforce, Accenture also focuses on Business Consulting, which is their prime revue generator. Accenture Consistency in structure implementation across business units Accenture has a firm strategy of adapting very quickly to the changed strategies. Lets take the case of India, its major outsourcing projects destination. Accenture has so well beaten the onslaught of Indian IT service providers like TCS, Infosys that even its competitors like IBM, EDS are trying to emulate the off shoring business model flowed by Accenture in India. The fact that at least 40000 of the employees out of the total 1,60,000 employees will be in India is indicative of the aggression with which Accenture follows its business model Low cost and greater effectively. Hence, to sum it all up, Accenture has largely been successful due to its incredible outsourcing strategy, which involves rapid adaption to the country to which the works have been outsourced to. It is this quick Brand Coca Cola Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company. The Coca-Cola Company traces its beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton , began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead , secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. Beverages Industry Major developments in the recent years Barbara Mooray(2006) explains in her book For years the story in the nonalcoholic sector centered on the power struggle betweenÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦Coke and Pepsi. But as the pop fight has topped out, the industrys giants have begun relying on new product flavorsÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦and looking to noncarbonated beverages for growth. The market size of this industry has been rapidly changing. It would be surprising to note that soft drink industry constitutes only 46.8 % of the non alcoholic beverages industry. Data Monitor(2009) found that the total market value of soft drinks reached about $500 billion. Further in 2008, the total soft drink value was 435637.3 litres. This clearly illustrates the fact that soft drink industry is extremely lucrative with a lot of scope for high profits but the fight to capture major share of the market is still on and doesnt seem to end any sooner. The soft drink industry is majorly dominated by three players in the world . Coke which boasts of a market share up to 50%. Pepsico which has a market share of close to 21% Cadbury Schwepps which holds a share of 7%. (Murray, 2006) According to Coca Cola Annual report, 2009, it has the most bottle sales which is close to $22 billion. The Coke product line basically consists of products like Coke, Fanta, Diet Code, Burqs etc. PepsiCo comes next which has a sale of $18 billion, PepsiCos product line consists of Pepsi, Slice and Mountain Dew which make up for more than a quarter of its sales.(PepsiCo Inc, 2009). On the other hand, Cadbury Schweppes had a sale volume of close to $6 billion with a product line consisting of soft drinks such as AW Root Beer, Canada beer, and Dr. Pepper (Cadbury Schweppes, 2009) Coca Cola is currently the best selling soft drink in the world with Pepsi following behind, It is a known fact that the company has seen double digit growth rates over the last few years (Wikipedia). The only place where Coke isnt the rule r is probably the middle east but figures indicate that it is picking up there as well (Wikipedia). Competitive Forces for Coca Cola Company Players in the soft drink industry face very stiff competition from their rivals, owing to the fact that every drink is replaceable to a large extent with one of the drinks in their rival product offerings. Hence, every decision made in this sector particularly, is influenced by their rivals strategies. Substitute products can be the right word to be used in this particular context to describe the competition faced. Although Coca Cola, PepsiCo and Cadbury Schweppes are the major players in the market, the fact that they are very well established worldwide which increases the competition in the market. Coca Cola has always believed in adopting a differentiation strategy from the days of its inception. A case in point is Woodruff (President of Coke) refusing to match Pepsis 6 cent 12 ounce bottle (Pendergrast, 2000). Coke Adaptation to changing industry and consumer needs The first question that should be posed to ourselves before we can start this research is Why do people drink Cola? Cola, as with other drinks is taken to reduce the thirst in the body. But the fact is, consumers can drink water as well to do that. So, what exactly does Cola give to a person apart from eradicating the thirst factor. Is it something to do with emotional satisfaction that one gets out of drinking it? It can be noted that drinking Cola can be called as a want more than a need. Since all the brands taste alike, it is up to the companies as to how they position their brands in the consumers minds. Coca-Cola hopes to create a differentiation in the soft drink segment by a strong, loyal customer base. In the process, it has brought out various products from time to time to cater to specific segments. The major strategy of Coke was to differentiate their products into two types: Caffeine drinks Diet drinks. It was often thought that one of the major threa ts of the cola market was the lemon-lime sector which was gaining strength in the mid 90s around the world. However, Coke came up with Sprite to literally diminish the effects of the lime and lemon markets. Sprite has been giving so much competition to 7 Up that Cadbury Schweppes has to re formulate the drink to make it more sweeter and crisper. Coke has catered to diet conscious consumer segment as well by coming up with an amazing product line which consists of diet coke and a couple of other drinks. Diet Coke is thought about as a product which is low on calories and thereby very healthy when compared the regular coca cola which is believed to have a very high sugar content. Coke Influence of Competitors As discussed above, one of the major competitors of Coke is PepsiCo. Both the companies have been in a virtual war since early 90s to get a hold over the Cola Market. Both the companies have been trying to outperform each other in the form of brand image enhancement techniques/advertising campaigns. Pepsi came up with Pepsi Challenge where the consumers were blind folded and asked to choose which of the drinks was better Pepsi or Coke. Most of the consumers chose Pepsi over Coke which turned out to be a major jolt for Coke in its attempts of market capture. Market share of Pepsi jumped to 14 % from a paltry 6 %. Pepsi was ruling the roost then. Coke came up with similar tests which gave them more disastrous results. Consumers still preferred Pepsi over Coke. By 1979, Pepsi had a market share of 17.9 % and was closing in on the 23% share that Coke had. By 1989, Coke had only 2.9 % lead while its grocery store market was trailing. The management unanimously ordered for the remova l of old coke from the market. Marketing department of Coke figured out that only 12 % of the consumers showed loyalty coke compared to 18% of that of Pepsi. Market Research proved that there needed to be a major revamp with regards to the taste. Samples which were more sweeter and crisper were rolled out into the market and tests were conducted on the consumers. Consumers gave a thumping response saying that the new taste was much better than Pepsi and the old Coke. However, removal of the old formula evoked widespread protests from various corners of the country. So, the management decided to keep the old classic coke and produce the new coke. Similarly, the rolling out of Sprite much later saw to it that Coke didnt lose out because of the entry of the lemon lime club. Coke Consistency in adapting to the changed structure Coke has recently seen a lot of changes to its structure, thanks to globalization and its impact on the business world. Coke has a more decentralized process of decision making now unlike the past. As can be easily said the main departments, that is marketing and production have to work hand in hand to make sure that they counter their competitors and come up with a brilliant output. Hence, ensuring consistency across all the business operating units was never an issue with coke. Brand Wal Mart About Wal-Mart is an American corporation which runs a large group of departmental stores which offer bulk discounts and a chain of warehouse stores. Wal-Mart is also the largest private employer and the largest grocery retailer in the United States of America. Wal-Mart operates under its own name in the United States, operates in Mexico as Walmex, in the United Kingdom as Asda in Japan as Seiyu, and in India as Best Price. Wal-Marts investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful. Wal-Mart was rated to be the most revenue generating private organization in the Forbes list 2010. Some of the major operations of Wal-Mart include -Wal-Mart stores, US - Walmart discount stores -Walmart Supercenter - Neighbourhood market by Walmart - Supermercado de Wal-mart - Sams club - Wa lmart International Wal-Mart : Strategies Wal-Mart implements a low cost-high volume strategy. The strategy aims at customer satisfaction and at the same time providing the customer a good experience. Some of the basic strategies followed by Wal-Mart are as follows Low Cost Wal-Mart is known to have lower operating expenses than the industry average. This comes from the fact that Wal-mart has superior distribution capability which is in turn due to perfect location of the stores, warehouses, cross docking and superior information management. High Volume Wal-Mart offers low prices for its good, combined with their lower operating costs. This clearly illustrates the fact that the strategy is to grab a larger volume using mass segmentation. Customer Satisfaction Low Prices coupled with advanced data management techniques and motivated staff gives overall satisfaction to the customers than any other discount retailers. In addition to this, Wal-Mart is a one stop solution for a wide range of products. In the word s of Sam Walton, CEO,Wal-Marts aims at creating a loyal customer base by lowering their cost of living through offering quality and other products at significantly lower prices, while surprising them on the convenience and service level side. Perfect way to gauge the companys strategy of mass market segmentation. Wal-Mart acquired enough volume through extremely strategi consideration of locations which were away from competition. Wal-Mart Changing consumer needs As discussed above, Wal-Mart has a basic strategy of offering the essentials to the consumers at highly discounted rates. It is an evident fact that Wal-Mart is retail outlet offering all that are needs to the consumers. Wal-Mart follows a strategy of of focusing on the sale of popular products and discontinuing with the sale of not so popular ones. It includes pressurizing the manufacturers of the popular products to have contract with them in order to have a cost cutting mechanism as well as an efficient distribution system. Since the focus is more on sale of popular products which the consumer endorses, there need not be any special efforts needed to adapt to the changing consumer needs as such. Emphasis has to be laid on identification of the popular products in different segments. Wal- mart Competitors and effects Competition is definitely fierce among the discount retailers. Of the top 15 discount stores of 2001, at least three declared bankruptcy during the recent economic meltdown. The reasons were pretty much obvious. Lack of differentiation strategy when it came to product offerings. Extremely volume driven strategies that were aimed at grabbing the market share even if it were at the cost of denting the profits made by the organization. Wal-Mart has focused on the following aspects to beat the competitors around it Distribution Capabilities The distribution network of Wal-Mart is massive and is very difficult to replicate by any other existing discount in the market. Especially, when it comes to the efficient utilization of electronic linkage of sales and inventory information using sophisticated ERP systems, Wal-Mart are irreplaceable. Supplier Relations Wal-Mart has fostered its relations with its suppliers over the years and it is extremely difficult for other retai lers to enjoy such relations with the suppliers for 2 reasons Wal-Marts competitors cannot offer the volume of goods that it can offer to the suppliers. In addition, Wal -Mart beats the other retailers in the compensation offered to its suppliers because it reaps savings in the cost operated areas. Advanced IT Systems Wal-Marts IT systems are very advanced and aid the supply chain structure very effectively. Wal-Mart constantly upgrades its systems to remain up-to-date. Wal-Mart : Structural Changes and adaption to business units It is a known fact that Wal-Mart has been hugely successful in the US market. The overall strategy of offering lower prices can be applicable anywhere in the world and hence, Wal-Marts competitive advantages can be transferred abroad as well. This can be very well known from the fact that the number of stores of Wal-Mart outside US has gone up to 1200 (as compared to 600 in the year 2005). The number of stores in the US is 1647. However, there were cases where Wal-Mart could not successfully assimilate a similar strategy in countries like China, Japan and South Korea due to the following reasons Differences between Wal-Mart and the local suppliers over the compensations. Volume not arriving at the right time. Partnerships of the local retailers with the suppliers, confining the suppliers to have only limited agreements with Wal-Mart. Differences in consumer preferences which were totally against the pre-conceived strategies of Wal-Mart especially in countries like China . Difference in consumer purchasing habits. The Dell Revolution Dell was founded in the year 1984 by Micheal Dell. Michealo Dell is also known to be the longest serving CEO ever. Ever since Dell entered the Chinese market and began to re-structure itself after choosing a unique marketing strategy, the sales rocketed. Dells direct sales model, collaborative supply chain, direct service and efficient marketing system made it a global leader in the field of computer manufacturing by giving it an unparalleled competitive advantage. Dell Ever changing consumer needs Dell has always believed that the best way it can take a good share of the a market I by getting as closer to the consumers as possible. Ever since the late 80s when the industry was going through a lot of economical and technological changes, Dell was at the forefront of adapting to them. First by establishing the Internet infrastructure for booking/orders related activities it was able to increase its customer base from existing markets. Using the same infrastructure it was able to carry out its marketing strategies in new offices as well. Notebooks and desktops account for almost 80% of the revenue generation for Dell Computers. The company drives nearly two thirds of its business from large businesses and government entities. Corporate customers include Ford Motor Company, Boeing, and international giant Deutsche Bank Half of the sales came from PCs which had Intel 80386 microprocessor. Dell also integrated its file server with UNIX operating system. In order to get closer to customers needs, Dell opened up offices in every part of North America and Europe. Dell- Competitors and their impact On of the major strategies of Dell was to beat the competition by collaborations. Dell takes pride in actually collaborating with corporations to diversify its technological base unlike its competitors who like HP who went on an acquisition spree in order to eliminate competition. For instance, Dells collaboration with Xerox Corporation as a provider of printing products and services was an addition to the list of comprehensive business services that Dell offered. Dell believes in global collaboration and not just industry specific collaboration. Dell has offices in all parts of the world just to stay closer to the consumers and be able to capture the niche market. Every office has freedom to act independently but at the end of the day, they are wholly accountable for the results. Dell has never taken a comparison mode when it came to promotions and marketing. Even if you look at the advertisements, it can be observed that they only try to make the consumers aware of the tech nological benefits they would gather out of a particular product rather than what they would not get our of heir competitors products. The idea essentially was to project a virtual home with a dynamic wifi and an extremely jovial environment for those who use Dell products. Some of the tag lines also include I will make my PC make m stereo run for its life. Hence, the essence was to integrate different technologies into a single desktop and market the product in a Be direct way. BIBLIOGRAPHY Management Consulting Today Jean- Paul Thommon Pendergrast, M. (2000). For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Basic Books.